Luxury car brands have become increasingly creative in how they woo and retain well-heeled customers, especially using personalisation as an early-engagement enticement.
Matching interiors to favourite golf bags, embedding artwork in the centre console, even allowing diamond-studded gearsticks are now par for the course.
Well, Rolls-Royce Motor cars has just raised the stakes with the unveiling of the Rolls-Royce Boat Tail, the culmination of a four-year collaboration with some of the British brand’s most important clients.
Rolls-Royce says 1813 completely new parts were created for the three Boat Tails it has hand-built so far. All of the vehicles share the same aluminum spaceframe platform seen innother cars from the marque but each of these have been heavily personalised based on the personalities of their commissioning clients.
The four-seat convertible Boat Tail seen here is a stately 19 feet long and can be turned into a coupe with a detachable carbon-fiber roof.
Inside, it features the epitome of al fresco dining the likes of which you’re unlikely to have seen before. In this case, the finery is revealed in spectacular fashion from the “boot” of the car.
The rear deck is fashioned in a way typical of yachts, new and old, incorporating large sections of Caleidolegno veneer elongated by brushed stainless steel pinstripe inlays.
At the press of a button, the deck opens in a sweeping butterfly gesture, revealing a “hosting suite” beneath complete with Boat Tail-engraved silver French cutlery from Christofle along with crockery and crystal.
A dual champagne refrigerator is set up to rapidly chill two bottles of the clients’ favourite champagne to the requisite 43 degrees, with its receptacles colour-matched to the Grand Cru bottles.
Italian made cocktail tables and stools round out the offering, all of which can be covered with a flourish by a whimsical parasol which spins into place at the push of another button.
It’s all just so very civilised!
The Rolls-Royce Boat Tail comes out of what will now remain a distinct department within the company, Rolls-Royce Coachbuild. The division represents a true commission model for those used to moving beyond traditional constraints, catering to clients who want their vehicles to reflect their personal tastes, express their ambitions and perhaps define their legacies.
The clients who commissioned the car seen here are described as a mechanically minded, globally successful couple who have been long-standing customers of the Rolls-Royce.
Their private collection already includes a 1932 Rolls-Royce Boat Tail which they’ve restored to showcase with this latest addition to the family.
But the new wheels won’t stay garaged for long. The fully homologated, road-legal motor car was created to be driven – and that’s exactly what the owners say they’ll do as soon as they receive it.
Rigorous dynamic testing, including high speed analysis, will ensure the precious cargo in the back remains sufficiently fastened and therefore silent under power. But you’d expect nothing less in a Rolls, right?