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Madam Wheels Academy The ‘She’ Sales Journey - Your key to engaging more women buyers in 2022 There is a growing recognition of the uniqueness and differences between men and women. Yet many businesses - including car manufacturers - are either unaware of the latest...
Ladies-only Drive Days You want to trial a super-luxury car but a simple test drive just doesn’t cut it, right? Or perhaps you want to know how it feels to be behind the wheel of a race-ready performance vehicle going flat-out on a track that’s...
Buying a car should be a delightful and exciting experience for anyone. After all, for many it will be the second most-expensive purchase after their home. But the reality of the process can be confronting, intimidating and downright unpleasant for women, which is bizarre given...