The premium car market, decoded.
Independent intelligence on Australia's premium and luxury automotive market – through the lens of women buyers.
Independent. Informed. Focused on what matters to you.
Madam Wheels is an independent Australian media platform founded by Jacquie Hayes.
We decode the forces shaping premium and luxury car buying in Australia – policy, technology, market shifts, ownership risk, and buying experience – with a distinctive focus on women as decision-makers.
Through a weekly podcast and Substack, we translate complex automotive issues into accurate, meaningful, practical insight for buyers who want to make confident decisions.
Work With Us
Founding Partner Package
Madam Wheels is seeking one to two founding partners for Season One. Strategic alignment with a trusted, independent platform reaching high-value women buyers in the premium automotive segment.
Women Buyer Insight Briefing
A paid advisory product for brand teams and dealer groups who want to understand what women buyers in the premium segment are actually thinking — their hesitations, priorities and decision triggers.