MADAM Wheels has taken hedonic pleasure to a whole new level with the launch of its Cars and Champagne Masterclasses, designed to enable guests to savour some of the world’s finest champagnes while checking out the latest and greatest cars available.
This inaugural masterclass was organised as a networking event for female members of Melbourne’s Club of United Business, a private club set up to help Australian entrepreneurs meet and form valuable relationships to assist them on the path to business success.
The “Queens of CUB”, as they’re known, were invited to sample the individual wines while hearing about their unique characteristics as explained by global champagne force Kyla Kirkpatick, otherwise known as The Champagne Dame. Madam Wheels founder Jacquie Hayes then outlined the features of their matching cars.
Guests were welcomed on arrival to the intimate evening with Taittinger’s entry-level Brut Réserve, which was paired with a Maserati GranTurismo. These were followed by Taittinger’s Prestige Rosé (Lamborghini Urus), the Prélude Grands Crus Cuvée (a firm favourite among participants, and served with a DB11 Volante Aston Martin), Taittinger’s 2012 Brut Millesime (McLaren 570S Spider) through to the famed 2007 Comtes de Champagne Grands Crus Blanc De Blancs (Ferrari 488 Spider).
‘The masterclasses take the stress out of the vehicle-discovery session and lighten the mood with samples of the finest cuvées across the Taittinger range.’
Hayes says she curated the event to give guests a unique space in which to network while gaining a deeper appreciation for the very best cars on the market in a zero-pressure environment.
“Too often, women – and men, too, for that matter – feel out of their depth when they’re on the car-showroom floor, so may not have the opportunity to fully appreciate what a car has to offer,” Hayes says.
“The Cars and Champagne Masterclass takes the stress out of the vehicle-discovery session and lightens the mood with samples of the finest cuvées across the Taittinger range.”